When Meta Quest + The NBA asked us to concept a loud and visual campaign that illustrated that even the most remote and isolated fans can be closer than ever to the game they love… well, we took that literally. Partnering with award winning filmmaker Billy Corben, we traveled north to Utqiagvik, Alaska (the most northern town in the USA) to tell the stories of some seriously talented high school hoopers.
AGENCY - W+K Portland
LEAD CREATIVES AJ Abdullah and myself
LIVE EVENT CREATIVES Peyton Hopkins and Rania Hattar
DIRECTED by Billy Corben
EDITED by Blue Ox
BRAND DIRECTOR - Eva Huang and Sarah Steele
AGENCY PRODUCER - Dustin Levine
And then we went to NYC to meet the Laker fans who live in enemy territory.
We backed it up with some killer social content…
And then we capped it off with The Hoopbus: a roaming schoolbus converted into an interactive mixed reality NBA experience, where creators, influencers and the people of New York gathered to see firsthand just how incredible this tech is.