To celebrate DoorDash’s DashPass ($0 on all deliveries), we partnered with and unleashed the energy of T-Pain on to the world via his Twitch stream. The ask was simple: take 15 mins from your 2 hour show talking about the subscription, and we’ll send you some funny gifts (via DoorDash) to laugh about. T-Pain had so much fun with the idea that he dedicated his ENTIRE SHOW to DoorDash. He sang, he squealed, he screamed, he took a leaf blower to his face (a leaf blower that we DoorDashed to him). And at the end of the stream T-Pain and his followers were loudly asking DoorDash to make this a regular bit on his show.
AGENCY - W+K Portland
CO-CREATIVES Peyton Hopkins, Thomas Moore and myself
BRAND DIRECTOR Vanessa Dowty
AGENCY PRODUCER Amir Armstrong