For Nike’s first Superbowl campaign in 25+ years, I set out to capture what was originally framed as some simple BTS content. Midway through production, it became clear this could be something more—something personal, resonant, and emotionally rich. What emerged was a portrait of raw humanity, genuine insight, and striking visuals. It was an honor to be a fly on the wall for moments this real.
AGENCY - W+K Portland
LEAD CREATIVE - myself
EDITED by Blue Ox and myself
DIRECTED by myself
AGENCY PRODUCER - Michaela Mcettrick
PRODUCTION - Bodega PDX